
The Skin Barrier Boom: Why Clean Beauty Brands Are Going Back to the Basics and Winning
Skin barrier repair is no longer a niche - it’s the future of clean beauty. In 2025, customers are demanding pH-balanced, microbiome-safe formulas that soothe, not strip. In this article, we explore why barrier-focused skincare is booming and how founders can formulate smarter with Vaulabs.

Why founders should obsess over pH before customers do
If your skincare is causing burning, breakouts, or bad reviews - don’t blame the ingredients. Blame the pH. Here’s how to get it right.

The Story Behind the Name: Why Vaulabs Means More Than You Think
Vaulabs isn’t just a name - it’s a reflection of our values. Born from the founder’s last name Vaulin and the word labs, it represents our commitment to clean beauty innovation, personalized service, and high-value manufacturing. A name that stands for family, formula, and forward-thinking.

Scalp Health and Styling Innovation: What’s Next in Hair Care for 2025
Scalp health is taking center stage in 2025. According to the Spate Hair Report, searches for scalp serums have surged +143% year-over-year, while texturizing powder has exploded with +348% growth, showing how consumers are demanding both root-cause treatments and innovative styling solutions. Discover why scalp-first care and functional formats are reshaping the hair category and what this means for the next generation of products.

The 4 Pillars of Building a Beauty Empire
Success in beauty isn’t built on one breakthrough - it’s the daily choices that matter. At Vaulabs, we believe every strong brand rests on four pillars: mindset, money, relationships, and health. When one is weak, the entire structure feels fragile. In this article, we explore how these principles apply to beauty founders from strategic investments in R&D to building trusted partnerships and creating clean, effective formulas that stand the test of time.

The Rise of Dermacosmetics: How Science-Backed Skincare Is Redefining Beauty Standards
Dermacosmetics are transforming the beauty industry, blending dermatology-level efficacy with the elegance of luxury skincare. Today’s consumers want more than promises; they expect science-backed results in every product they use. From multi-peptide serums to microbiome-support creams, these formulations go beyond hydration to create lasting skin health. Discover why this market is booming, how clean beauty is joining the movement, and what it takes for brands to succeed in this high-demand category.

Martha Stewart Launches Elm Biosciences: A Science-Backed Skincare Line Rooted in Wellness
Skincare has a new icon and her name is Martha Stewart. The legendary entrepreneur and lifestyle mogul has just launched Elm Biosciences, a clinically backed skincare and wellness brand developed in partnership with Dr. Dhaval Bhanusali and a team of over 350 scientists and dermatologists.

Skincare Industry Shake-Up: What REN’s Shutdown and 2025 Beauty Trends Mean for Brand Founders
This week, REN Skincare - once a trailblazer in the clean beauty movement, shut down after 25 years. What does this mean for skincare founders in 2025? In this article, we unpack the deeper industry shifts behind the headline: rising consumer demand for efficacy over branding, the role of biotech ingredients and AI personalization, and how brands can scale sustainably without sacrificing performance. Discover how Vaulabs is helping beauty businesses stay ahead in a changing landscape.

Sustainability Trends to Watch in the Beauty Industry in 2025
From mushroom-based packaging to waterless skincare and micro supply chains, brands are rethinking everything. At Vaulabs, we’re on the front lines of this shift — helping founders and legacy brands turn sustainable vision into real products.
Here are 5 future-ready trends shaping the new era of beauty.

Launching a Skincare Brand? Here Are 3 Key Steps That Make All the Difference
Before you announce your date or place that packaging order, take a step back. The most successful founders don’t just plan what to launch — they plan how. In this guide, we share 3 often-overlooked steps that can make or break your launch timeline — and how to approach each one with clarity, strategy, and confidence.

Why Proper Ingredient Labeling Is Not Optional — It’s the Law
One missing detail - an incorrect INCI name or lack of contact info could result in a MoCRA violation, fines, or having your product pulled from shelves. MoCRA compliance isn’t a nice-to-have - it’s a legal must. Learn what’s required before you launch and how Vaulabs helps founders stay safe, smart, and shelf-ready.

Behind the Scenes at Cosmoprof: How Vaulabs Helps Beauty Brands Scale with Confidence
At Cosmoprof North America 2025, we didn’t just watch trends — we listened to founders. Their needs, fears, and ambitions all pointed to one thing: scaling a clean beauty brand takes more than great product ideas. It takes systems. Here's how Vaulabs is helping brands grow with integrity — from lab bench to retail shelf.

Cosmoprof North America 2025: Supporting the Future of Beauty
From empowering micro-brands to delivering world-class education, this year’s Las Vegas event celebrated innovation, inclusion, and next-generation thinking. Discover why Vaulabs came away inspired — and how we're helping founders turn clean beauty ideas into compliant, scalable realities.

3 Proven Strategies to Lower Your Manufacturing Costs — Without Sacrificing Quality
In clean beauty, every dollar counts — but quality should never be compromised. Discover 3 expert-backed ways to lower your production costs while maintaining premium standards. From smart packaging choices to formula optimization and strategic negotiations, these tips can save you thousands on your next run.

What We’re Really Looking for at Cosmoprof 2025 — And Why It Matters for U.S. Beauty Founders
The clean beauty revolution is accelerating — and at Cosmoprof North America 2025, the future of skincare is being reshaped. But it’s not just about trends. Curious what’s next in packaging, compliance, manufacturing, and AI-driven formulation? Here’s a sneak peek at what we’re prioritizing — and why it matters for every clean beauty brand aiming to thrive in 2025 and beyond.

Clean Beauty After Cosmoprof 2025: What Comes Next for U.S. Skincare Brands?
Success in this fast-evolving industry now depends on more than clean claims and sleek packaging. Founders must prioritize regulatory compliance, smart packaging choices, and scalable production — all from day one.
Here’s what we learned — and why backend readiness is now a competitive advantage.

Cosmoprof North America 2025: 5 Strategic Zones Every Beauty Brand Should Explore
Attending Cosmoprof in Las Vegas this July? Discover the 5 most strategic areas for clean beauty brands — from formulation labs to trend-forward retail showcases.

3 Key Success Factors for Accelerating Skincare Brand Growth
Discover 3 essential factors to accelerate your skincare brand’s growth beyond just formulation. Learn how manufacturing scalability, cost management, and packaging compatibility play a vital role in building a successful beauty business. At Vaulabs, we provide integrated support to help your brand thrive from launch to growth.

Hidden Fees & Scalability: What to Ask Before Choosing a Manufacturer
Avoid unexpected costs and ensure your manufacturer can grow with you. Discover the must-ask questions every skincare startup needs before signing a contract.

The #1 Mistake New Beauty Brands Make When Choosing a Manufacturer — And How to Avoid It
You’ve got the vision, the formula, the brand story — and now you need a manufacturing partner. But choosing the wrong one can cost you far more than money. At Vaulabs, we’ve worked with dozens of founders who came to us after frustrating first attempts. In nearly every case, the same mistake came up again and again.